Lesson 3 - Logo Design

In today's lesson we are learning to:

• Understand and be able to explain the meaning of the term logo.
• Be able to combine text, image and shape to create an effective logo.

What is a logo?

A logo is an instantly recognizable symbol or image used by companies on all their marketing materials, including t-shirts, leaflets, web pages and even in their buildings.

Tasks:

1. Open Publisher and choose a suitable image from clipart.

• Add text to it.
• Save as logo1.

2. Improve your logo by:

• Adding an autoshape
• Replace your clipart picture with a real picture from search.creativecommons.org
• Group objects to make one.
• Save as logo2.

3. Upload both logos to your eportfolio. Add a comment to each answering the following questions:

• Does the logo clearly represent the charity PEAT? How?
• Is it memorable?
• Does it stand out?
• Will it look good both small and large scale?
• Will it look good in colour and back and white?
• Will it make a suitable logo for PEAT? Why?
• What would you improve if you had more time. 

Homework:

Finish writing your comments about your logos concentrating on evaluating them.